THE INSIDE SECRETS OF FREE PUBLICITY FOR YOUR BUSINESS

 Product publicity is the "secret pathway" to business success

everyone wants.  In simple terms, product publicity is a kind of
advertising that costs you nothing, yet brings in the orders for
you.

Regardless of what kind of business you are operating, you
should want, and strive for, as much publicity for your business
and your products or services, as possible.  After all, it's
"free advertising" that is essential to the growth of your
business.  However, your publicity efforts should be well
thought out, and pre-planned for maximum results.

The first, and basic form of obtaining publicity is through what
is known as the press or news release.  This is generally a one
page story about your business, your product/service or an
event/happening related to your business that is about to, or
has recently occurred.  These publicity stories are generally
"shot-gunned" to all the various media:  local newspapers, radio
and TV, and trade publications.

Problem number one is getting the people to whom you've sent
these publicity stories, to use them - publish or broadcast
them.  And this leads us back to the "right way " of writing
them and sending them in.

In every case, send a short cover letter addressed to the person
you want your material to be considered by... This means that
you send your story to the city editor of the newspapers;  the
news directors of the radio and TV stations;  and the managing
editors of the various trade publications.  It will do you no
good what-so-ever, to send your material to the advertising,
circulation or business managers - describing how you're a
long-time advertiser, subscriber or listener.  The most
important thing is that you make contact with the person who has
the final say as to what is to be published or broadcast, and at
the bottom line - this person's use of your material will
somehow make him a "hero" to his or her readers, viewers or
listeners.

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