HOW TO MAKE IT BIG WITH A USED BOOK STORE

 Operating a used book store is a lot like owning a recycling

center-not too glamourous until you take a look at the owner's
bank account.

This is an ideal "absentee-owner" type of business, or a small
investment type business for someone to start while holding down
a regular, full time job. The type of person "best-suited" to
running a successful used book store, is a man or woman who loves
to read, has collected books over the years and enjoys
associating with people of similar interests.

Start-up risks average high, with the average time period needed
to become firmly established, about 3 years. After that "becoming
established" stage however, you should be able to enjoy ownership
of a business without extreme market fluctuations, plus an income
close to $50,000 per year or more.

Ideally, a used book store will need a market population of at
least 50,000 persons to support it. Try to locate your store in a
"high traffic" area, as near as possible to a college or
university campus. Something to bear in mind is the shopping
habits of the average used book buyer: First, he is a browser. He
notices your shop, drops in and begins looking around to see what
kind of books you have available. If he spots something that
really interests him, he'll probably buy then and there. If not,
and provided you've made him feel comfortable this first time in
your store, he'll be back-dropping in to browse whenever he's in
the area.

Shopping Malls are an excellent locations for book stores.
Locations near other, or "new" books stores are also very good-
if the buyer doesn't find what he wants in the "other" book
stores, he'll check your store. Grocery store shopping centers
are generally poor locations for book stores of any kind.

It's important that there be a lot of casual strollers in your
location area, and that you encourage these people to drop in,
and browse around.

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