Snowboarding on Screen

 As snowboarding becomes more popular, different enthusiasts created various channels to express their love and interest in the sport. As the years went by, the roads paved by the pioneers of snowboarding opened the way to more prestigious tournaments, to a category in the Olympics, and later on even to snowboarding videos.

The progression in the world of snowboarding made snowboarding films part of the sport's culture. Since its recognition as an official sport 1985, many snowboarding videos have documented the events that happen each season which are usually released in the fall just before the winter, the peak season of snowboarding. While hobbyists were initially the only ones interested to film the sport, over the years, the number of companies covering snowboarding events have grown.  

What initially started as something for personal use became an industry that is filming for various purposes. Some video productions companies have seen its commercial value and are manufacturing these specific type of films for advertisements. In fact, most snowboarding videos usually contain footages of famous professional snowboarders advertising their sponsors.  An example where snowboarding films were used for commercials would be the film by Dave Seone about Shaun White called The White Album. This was sponsored by Mountain Dew, Burton Snowboards, and even Playstation for its snowboarding game. 

Snowboarding has also been a subject of interest in Hollywood films, like the movie Out Cold released in 2001. The movie  included appearances by several famous professional riders as either stunt performers or actual characters, or both. Out Cold is one of few major film productions that realistically depicted snowboarding and exhibited a true understanding of the sport's real nature and culture.  

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