HOW TO MAKE $20.00 FOR EVERY $1.00 INVESTED

It has been said you can lift the Rock of Gibraltar if you have a
fulcrum point and long enough lever. When we refer to "financial
leverage" we are talking about the same principle. If you buy a
business building for $100,000 with $5,000 down, this is using
leverage of 20 to 1. For a mere 1/20th of the purchase price, you
actually own and control property that is 20 times more valuable
than your cash investment.

If the income of the building is only sufficient to make the
payments and expenses and you don't gain any cash flow, you are
still getting the building paid for and perhaps in 5 years or so,
with continuing inflation, you can sell the building for
$200,000... a gain of $95,000 on a $5,000 investment. This is the
potential result of proper use of leverage.

A good rule to follow in applying leverage, relevant to any
business venture for that matter, is always provide a reserve.
Hold back some cash for emergencies. Hold back additional capital
so if you go under you will have a nest egg to start a new
venture.

Sometimes when things go sour and there is no way out it is
better to take the least loss possible, save what you can and get
out...NOW! Use the remainder to again find financing, margin
leases, mortgages, franchises and all the other manners of using
money belonging to others for both their profits and yours.

Selling your property for cash then leasing back on a long term
lease is an other form of leverage. If you sell for one million
dollars cash and lease back at $10,000 per month, you have
generated tremendous leverage. You now have $1,000,000 each with
10% down for each property, you now control 10 millions dollars
worth of income producing properties. Sometimes it is possible to
use options to hold property, with very little cash down, until
you can obtain title and take possession. This can produce
fantastic leverage if planned property.

Going public is an other method used to gain leverage by using
other people's money. You receive money from the public for
shares of your corporate stock and at the same time establish a
market value for your unissued stock.

Before you apply leverage on any proposition, be sure know just
what your are doing. There must be a continuous favorable cash
flow to service your debt, pay all your costs and expenses and
give you a reasonable profit. If weakness occurs in any one or
several of your business entities, it could drag down your entire
organization.

2. IN FRANCHISES

Franchising your business operation packet is another form of
leverage. You are selling others your know-how and the right to
use your system and/or product for a price, either a share of the
profits, a bulk payment or a combination of both.

It is not as simple as it used to be to become a franchiser, due
to controls and red tape established by the various state and
governmental agencies. In some states it is just about impossible
for the layman to proceed to wade through all the red tape
required to satisfy the laws. However, if it were easy to do, it
probably would not be profitable anyway.

When you have met all the requirements of the various agencies,
you will have an operating manual and pro-forma accounting
statement...You will have developed a turn-key package for your
franchise offering

To get started right get revised statutes of the state from the
Secretary of State and study the requirements for establishing
and selling franchises.

As your franchises become better known and after you have a few
locations, instead of selling one franchise at a time, offer area
franchise to "master" franchise holders. Get a portion of the
set-up charges for each area plus a continuing percentage of
gross business from each operating unit.
Suryaupdate

HOW TO MAKE $20.00 FOR EVERY $1.00 INVESTED

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