HOW TO ACHIEVE SUCCESS WITH YOUR OWN MONEY MAKING NEWSLETTER

 Writing and publishing a successful newsletter is perhaps the

most competitive of all the different areas of mail order and
direct marketing.  

Five years ago, there were 1500 different newsletters in this
country. Today there are well over 10,000 with new ones being
started every day. It's also interesting to note that for every
new one that's started, some disappear just as quickly as they
are started...lack of operating capital and marketing know how
being the principal causes of failure.

To be successful with newsletter, you have to specialize. Your
best bet will be with new information on a subject not already
covered by an established newsletter.

Regardless of the frustrations involved in launching your own
newsletter, never forget this truth; There are people from all
walks of life, in all parts of this country, many of them with no
writing ability what so ever, who are making incredible profits
with simple two-four- and six page newsletters.

Your first step should be to subscribe to as many different
newsletters and mail order publications as you can afford.
Analyze and study how the others are doing it. Attend as many
workshops and seminars on your subject as possible. Learn from
the pros. Learn how the successful newsletter publishers are
doing it, and why they are making money. Adapt their success
methods to your own newsletter, but determine to recognize where
they are weak, and make yours better in every way.

Plan your newsletter before launching it. Know the basic premise
for its being, your editorial position, the layout, art work,
type style, subscription price, distribution methods, and every
other detail necessary to make it look, sound and feel like the
end result you have envisioned.

Lay out your start up needs; detail the length of time it's going
to take to become established, and what will be involved in
becoming established. Set a date as a milestone of accomplishment
for each phase of your development; A date for breaking even, a
date attaining a certain paid subscription figure, and a monetary
goal for each of your first five years in business. And all this
must be done before publishing your first issue.

Most newsletter publishers do all the work themselves, and are
impatient to get the first issue into print. As a result, they
neglect to devote the proper amount of time to the market
research and distribution. Don't start your newsletter without
first having accomplished this task!

Market research is simply determining who the people are who 
will be interested in buying and reading your newsletter, and the
kind of information these people want to see in your newsletter
as a reason for continuing to buy it. You have to determine what
it is they want form your newsletter.

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